During 2025 and 2026, Business Markers partnered with Konica Minolta – Aurelium in a strategic transformation program aimed at strengthening commercial effectiveness and organizational alignment for sales & marketing.

Acting as an external consultant directly mandated by the CEO, Aurelium supported the company through a period of change that initially faced management resistance and team hesitation. Through rapid adaptation and strong stakeholder engagement, the collaboration evolved into a shared ownership model across leadership and operational teams.

The engagement started with a deep diagnostic phase. We conducted an extensive analysis including internal interviews, assessment and a organizational design review. This phase involved key departments such as Operations, Management, Sales, and Marketing, ensuring a complete understanding of both market positioning and internal execution challenges.

Key findings highlighted several constraints: limited inflow of new customers, insufficient marketing-driven lead generation, fragmented leadership focus, lack of stability within teams, and an overload of internal operational complexity. These insights formed the foundation for a structured strategic planning trajectory.

We led the development of an integrated Business & Strategic Growth Plan, translated into a clear long-term commercial vision. The program addressed five core pillars:

1. Organizational redesign to improve structure and accountability
2. Sales professionalization, focusing on expertise, maturity, and higher win-rates
3. Marketing strengthening to support pipeline creation and positioning with lead magnets through its new built website
4. Operational simplification to remove inefficiencies and enable scalability
5. People development through coaching, training, and motivation initiatives

The collaboration delivered measurable commercial ambition. Targets were defined to toward a future objective of high win-rate and increased order intake. Pipeline growth, lead generation, website and LinkedIn visibility were also embedded into the go-to-market strategy, ensuring both short-term traction and long-term sustainability.

Beyond numbers, the engagement created alignment around purpose, positioning, competitive context, and strategic priorities. Business Markers provided not only strategic direction but also hands-on execution support, enabling Konica Minolta to progress rapidly toward a more mature, focused, and growth-oriented commercial organization.

This reference case illustrates our ability to combine strategic clarity with operational delivery, even in complex environments where change requires both trust-building and decisive leadership