Customer Experience Maturity

Customer Experience – how customers perceive the interactions with your company and brand – has become a key battleground to win with increasingly demanding customers. And despite what is still often thought throughout organizations, CX isn’t the job of the marketing and/or commercial team alone. CX is about implementing an approach and mindset throughout your entire organization, based on a solid plan and approach.

To offer your customers a top class experience, CX has to be managed proactively. It all starts with an initial audit on your organization’s performance today: where do you stand in terms of CX maturity and what priority action plan should be put in place.
To help you get there, this CX solution track then offers you a structured approach in 6 steps on how to practically evolve to a true customer centric organization.