Most people think of research in an old-fashioned way. A closed room in the company for grey-haired scientists. A separate department with people working on their own. We believe in a different approach of research. It’s about the creation and validation of good ideas. A moment to look forward to the customer of the future. 

Nevertheless, there are pain points that prevent us from doing (good) research. For example: it takes too much time, research is not actionable or innovative enough, there is not enough budget or the learnings are not integrated by the team. We want to tackle these pain points so that there is no reason not to do research.