Business Markers delivered an inspiring and high-energy workshop on colour profiles. Their interactive approach kept everyone engaged and created valuable discussions. Participants left with practical insights that they could immediately apply in their daily interactions and leadership roles.

The Marketing Scan 2.0 gave us instant clarity on where we stand and where to focus next. The insights were practical, actionable and directly relevant to our growth ambitions. A real eye-opener for any technology company looking to scale with confidence.

We warmly recommend Business Markers. Working with Bram on our international programmes helped our members develop a clear and effective international strategy. His pragmatic approach and expertise provided valuable guidance throughout the process.

With Pieter’s guidance, the Marketing Scan provided a clear benchmark against best practices in the industry. The scorecard approach gave us valuable insights into our strengths and improvement areas. Together, we translated these insights into a concrete marketing roadmap for the years ahead.

If you want to build a truly customer-centric organisation, we can recommend Business Markers. Working with Leonoor and Rob helped our sales teams translate customer centricity into concrete actions. The result was a stronger customer focus and tangible impact in the field.

Working with Lucia helped us connect strategy, leadership and culture in a very concrete way. Her pragmatic approach translates insights into action and creates lasting impact. She is a trusted sparring partner who consistently helps us move forward with clarity and confidence.

Business Markers helped us turn complexity into focus. Through a structured and challenging process, Lucia and Pieter sharpened our commercial strategy, aligned marketing and sales, and translated ambition into a clear roadmap. Their FMCG expertise and pragmatic approach strengthened both our plan and the alignment within our Benelux leadership team.

Although we were already familiar with OGSM, Bart brought a fresh and highly practical perspective. He challenged us to make sharper strategic choices and focus on what really matters. One insight in particular stayed with me: ‘Strategy is not a democracy — yet every voice must be heard.’ A real eye-opener for any leader.

Together with Business Markers, we developed a strong OGSM plan for our future growth. Bram’s critical questions challenged us to look beyond our day-to-day operations and uncover valuable insights. The result is a clear, overarching strategy that will guide our decisions and ambitions in the years ahead.

Business Markers helped us shape a sharp OGSM plan to support TOOON’s international growth. Their clear process and pragmatic approach aligned our entire team behind shared goals. The result is a focused strategy that gives us clarity and direction as we continue to expand internationally.

It was a pleasure to work with Bart from Business Markers. Bart quickly adapted to the specific needs and challenges of Top-Jumps. Not easy in the international niche market of equestrian events. In a co-creative and pragmatic way, we have worked out a strong strategic plan together. With a very positive result, mainly due to a consistent follow-up.

The Business Markers rocket export model and Bram’s expert advice, really helped us determine a clear international strategy and action plan for Verhofsté’s bike mobility solutions, steel constructions and public toilets. My team and I use it on a regular basis as a pragmatic checklist for an effective implementation.

We did an OGSM exercise with Business Markers 3 years ago, this helped us make the right strategic choices. This year, we decided to do the exercise again and adjust where necessary. OGSM helps our team understand the business objective and goals in a simple way, but at the same time gives clarity at the departmental level on who should do what, and by when.

Formalising our OGSM with Lucia, Serge and the marketing and brand team was so impactful in driving alignment and clear communications across countries and functions, that it soon resulted in repeating the exercise on company level. Since then the OGSM has been our key North Star in budget, project, town hall and work planning meetings.

Under the pleasant guidance of Ides, we were able to redefine our strategic plan. The process we embarked on was far from easy, but everything went perfectly and we were able to develop many new ideas. It was a special experience and we are very satisfied with the result: our teams are enthusiastic and eager to put the words into action.

As a fast-growing start-up, we were looking for a strategic framework that was both practical and executable. Business Markers guided us through the implementation of OGSM, which remains a valuable management tool today. Bram’s extensive experience in F&B export challenged our thinking and helped us make better decisions. His structured, transparent and pragmatic approach made him a trusted partner throughout the journey.

It was a pleasure to work with the Business Markers team. Stefan and Ides created strong alignment across our group, combining clear individual objectives with a shared mission. Their structured approach resulted in actionable project charters and strong OGSM plans that quickly revealed opportunities for collaboration. We look back on a fruitful partnership and continue to build on the positive momentum they helped create.

The journey with Business Markers gave us a 360° view of our organisation and helped us build a clearer structure to stay focused on what truly matters. Their challenging yet pragmatic approach brought valuable insights and had a positive impact on our team. We now move forward with greater clarity and alignment.

We can warmly recommend Business Markers. Of course, you need an open mind on the part of the executives, but a partner with the necessary know-how and many years of relevant experience is also crucial. And we found it at Business Markers!

The Business Markers team guided us in building our plan as well as translating it into concrete and measurable actions. Our experience in working with them: actionable strategy based on pragmatic methodologies, challenging and energizing.

In our search for an organisational structure that best supported our strategy, we were looking for a partner who could guide us in a pragmatic way. Our expectations were high and we were not disappointed. I am a big fan.