Making • Telling • Doing


A business model describes the rationale of how an organization creates, delivers, and captures value” (Osterwalder, 2010). It is “a reflection of the firm realized strategy” (Casedus, Masanell & Ricart, 2010). During our co-creation sessions we challenge you to question the status-quo and co-design your business model adapted to you in an interactive and energetic way.

Do you know your market?

We take a close-up of your market, customers, suppliers, competitors, substitutes, products & services, value chain, operations, etc. Therefore we use the Hear-See-Feel-Do methodology and the 8 lenses- approach, which allows us to take different perspectives taking into account all layers and stakeholders of the organisation. With these gathered intelligence we start building your business model. Therefore no two business models are alike. The benefits? A unique business model that fits your company in all its aspects.

  • Do you create real added value for your customers?
  • Do you have a unique and relevant value proposition?
  • Do you develop products and services that are wanted by your customers?
  • Does everybody in your organisation understands your Business Model?(b2b)
  • Do you have the right resources, partners, locations, patents, management systems?
  • Are all processes clear to everyone?

These are typical questions we answer during our cooperation. Are you eager to learn more how to grow through Hear-See-Feel-Do methodology, 8-lenses approach or Business Markers Canvas ?
Contact us now and we’ll get in touch.

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Our experts

Here are our experts regarding Innovation, do not hesitate to ask them any of your questions!

Bob De Rydt


Christophe Sintubin

Co-founder & Managing Partner

Frithjof Struye

Managing Partner

Gerdy De Clercq


Ides Ticket

Co-founder & Managing Partner

Lucia Soetens

Managing Partner

Valerie Busquin


Learn more about

Business Markers

Tell us who you are, what you want or how we can help you…

Contact us...

Tel: +32 2 808 83 95


Tel:+49 2161 56 33 864

Billing details...

Business Markers Cvba
Naastveldstraat 156, 9160 Lokeren, Belgium
VAT BE 0670.618.804 – IBAN: BE91 6451 0265 9276

Business Markers GmbH & Co. KG
Am Nordpark 3, 41069 Mönchengladbach