Strategy & Communication

Making . Telling . Doing
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Strategy & Communication


Share your strategy

Too many strategies never get fully executed because they remain closely guarded secrets of the leadership team. If you want your strategy to become successful, you need to share it with your co-workers. Smart leaders create commitment and engagement within their workforce by implicating them in the company’s vision and direction. The most successful organizations translate the general outline of their strategy to even those people who perform non-strategic (but vital!) roles. Your strategy incorporates the foundation for your future growth; make sure your employees are on board!

People love a good story

Storytelling is the best way to fully get the message across, to get your co-workers become even more engaged and – in the end – even find ways for them to contribute to your strategy. It offers the opportunity to talk with your audience, not at them. Rather than just selling, by truly explaining your strategy you're giving something of value to your listener. Make them a part of your story, and marketing will happen the natural way. They will pick up your story and start telling it together with you. After all, your employees are your first ambassadors, and customers rate your brand and company for 70% by the behaviour of the employees they come in contact with. Isn’t that enough of a reason?

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