Lucia Soetens
Lucia Soetens

Lucia Soetens

BE

A short summary of what you can find on Lucia's CV:

  • Enthusiastic business leader with 30+ years of experience across multiple sectors
  • 11 years at Unilever, holding various marketing & sales roles
  • At Coca-Cola: responsible for Coke Light and several international projects
  • At Mondelez International: led Côte d’Or to multiple successes across the Benelux
  • Marketing Director at LolaLiza, responsible for the rebranding of L&L
  • Managing Partner at Business Markers (since 2016)
  • ICF Certified Coach & ICF Certified Team Coach
  • Licensed Insights® Discovery Practitioner
  • LEGO® SERIOUS PLAY® facilitator
  • Lencioni Team coach
  • Co-author of Leadership Unraveled
  • Member of several advisory boards

Today

Lucia is the kind of “sherpa” you want next to you when direction, clarity and people matter most. She supports organizations in sharpening and implementing strategy, culture, and leadership. Her strength lies in guiding leaders and teams through change, toward greater impact, stronger collaboration, and sustainable results. She creates space for real conversations, inspires reflection and action, and gets energy moving, both literally and figuratively.

What's typical about Lucia?

Lucia radiates enthusiasm & energy. In her free time you will find her in nature (both at the see and in the mountains), or in a good restaurant with some nice wine. She is addicted to chocolate and adores fashion & design.

What can Lucia mean for you?

With a warm and enthusiastic approach, Lucia inspires reflection, action, and collaboration. She helps you and your team grow by co-creating solutions and guiding change with clarity and energy. Backed by decades of business experience and a solid methodological toolkit, she supports leaders in achieving greater impact, stronger teamwork, and lasting results.

Lucia Soetens's expertises

Change is constant, but people often struggle to let go of familiar habits and ways of working. Sustainable transformation only happens when teams und...

Culture and behaviour shape how organisations are perceived by customers, partners and employees. Strong values create alignment, guide behaviour and ...

Employee engagement goes beyond satisfaction or happiness at work. Truly engaged employees bring energy, ownership and dedication to the goals and val...

Strong employer brands are built from the inside out. Employees shape how organisations are perceived through their behaviour, communication and every...

Markets are evolving fast. AI, digital acceleration and changing customer expectations are reshaping how organisations create value.