Tel: +32 2 808 83 95
hello@businessmarkers.com
Meet the team
Lucia Soetens
A short summary of what you can find on Lucia's CV:
- Enthusiastic business leader with 25+ years of experience across multiple sectors
- 11 years at Unilever, holding various marketing & sales roles
- At Coca-Cola: responsible for Coke Light and several international projects
- At Mondelez International: led Côte d’Or to multiple successes across the Benelux
- Marketing Director at LolaLiza (since 2013)
- Managing Partner at Business Markers (since 2016)
- ICF Certified Coach & Team Coach
- Licensed Insights® Practitioner
- LEGO® SERIOUS PLAY® facilitator
- Lencioni practitioner
- Co-author of Leadership Unraveled
- Member of several advisory boards
Today
Today, Lucia supports organizations in sharpening and implementing strategy, culture, and leadership. Her strength lies in guiding leaders and teams through change, toward greater impact, stronger collaboration, and sustainable results. She creates space for real conversations, inspires reflection and action, and gets energy moving, both literally and figuratively.

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What's typical about Lucia?
Lucia radiates enthusiasm & energy. In her free time you will find her in nature (to run), or in a good restaurant with some nice wine. She is addicted to chocolate and adores fashion & design.
What can Lucia mean for you?
With a warm and enthusiastic approach, Lucia inspires reflection, action, and collaboration. She helps you and your team grow by co-creating solutions and guiding change with clarity and energy. Backed by decades of business experience and a solid methodological toolkit, she supports leaders in achieving greater impact, stronger teamwork, and lasting results.