Lucia Soetens

Meet the team

Lucia Soetens

BE

A short summary of what you can find on Lucia's CV:

  • Enthusiastic business leader with 25+ years of experience across multiple sectors
  • 11 years at Unilever, holding various marketing & sales roles
  • At Coca-Cola: responsible for Coke Light and several international projects
  • At Mondelez International: led Côte d’Or to multiple successes across the Benelux
  • Marketing Director at LolaLiza (since 2013)
  • Managing Partner at Business Markers (since 2016)
  • ICF Certified Coach & Team Coach
  • Licensed Insights® Practitioner
  • LEGO® SERIOUS PLAY® facilitator
  • Lencioni practitioner
  • Co-author of Leadership Unraveled
  • Member of several advisory boards

Today

Today, Lucia supports organizations in sharpening and implementing strategy, culture, and leadership. Her strength lies in guiding leaders and teams through change, toward greater impact, stronger collaboration, and sustainable results. She creates space for real conversations, inspires reflection and action, and gets energy moving, both literally and figuratively.

Lucia Soetens

Expertises:

Change Management

Culture, Values & Behavior

Employee Engagement

Employer Branding and Ambassadorship

Innovation

Inspirational Leadership

Marketing & Communication Planning

Personal & Team Development

Positioning

Strategic Plan

Tools:

BusinessMarkers Tool : Insights Discovery

Webinars:

Grow³ by stepchanging your marketing

September 7, 2021

How you and your Leadership Team can boost the Employee Engagement of your teams!

March 16, 2022

Grow with zero marketing budget

February 3, 2021

Trainings:

Effectief leiderschap

November 3, 2025

Effectief leiderschap

November 20, 2025

LEGO® SERIOUS PLAY®

February 6, 2026

What's typical about Lucia?

Lucia radiates enthusiasm & energy. In her free time you will find her in nature (to run), or in a good restaurant with some nice wine. She is addicted to chocolate and adores fashion & design.

What can Lucia mean for you?

With a warm and enthusiastic approach, Lucia inspires reflection, action, and collaboration. She helps you and your team grow by co-creating solutions and guiding change with clarity and energy. Backed by decades of business experience and a solid methodological toolkit, she supports leaders in achieving greater impact, stronger teamwork, and lasting results.

Let's get in touch:

Learn more about

Business Markers

Tell us who you are, what you want or how we can help you…

Contact us...
Belgium

Tel: +32 2 808 83 95
hello@businessmarkers.com

Germany

Tel:+49 2161 56 33 864
ina@businessmarkes.com

Billing details...
Belgium

Business Markers Cvba
Naastveldstraat 156, 9160 Lokeren, Belgium
VAT BE 0670.618.804 – IBAN: BE91 6451 0265 9276

Germany
Business Markers GmbH & Co. KG
Am Nordpark 3, 41069 Mönchengladbach
DE325259364