This booklet is for all managers and executives for whom it may be a challenge to find the time to read and who want to be inspired on one aspect of sales: how does a sales conversation really work and how can we unravel the 5 steps of a winning sales conversation. Although this booklet is limited to this aspect, it is an important part of a much broader strategy on business growth most organisations are looking for. That is Business Markers’ expertise which comes in many flavors.