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TRAINING
Customer experience: from measure to action
DATE
This training has taken place on September 3, 2026
Today more than ever, optimizing the customer experience is crucial. An increasing number of studies demonstrate the impact of customer experience improvements on business performance, both in terms of revenue and costs. At the same time, significant room for improvement remains: while 80% of companies believe they deliver a good customer experience, only 8% of their customers agree.
In this context, effectively measuring customer satisfaction is essential to identify priority areas for improvement and engage the entire organization in enhancing the customer experience.
The objective of this training is to equip you with best practices for implementing an effective Voice of the Customer programme within your organization and/or optimizing an existing programme to maximize its impact.
Our experts
Speaker: Valerie Busquin
Today Valerie guides clients of all sizes across industries to become more customer centric and transform this into value-building brand strategies, innovation/communication plans & customer experience.
Valerie does this through a mix of insight generation, consulting, training and coaching.
Besides her consulting activities, Valerie is faculty member @ UBA and member of various boards.