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TRAINING
Customer Experience Strategy and Management (day 2)
DATE
October 1, 2026
What is the UBA Brand Building College?
The UBA Brand Building College is a 4-day training programme spread over 4 months. Each session focuses on a key aspect of brand management:
- Day 1: Brand Strategy and Innovation
- Day 2: Target audience
- Day 3: Media landscape and agency briefing
- Day 4: Brand activation
Entirely in English, this hands-on program allows participants to directly apply the concepts covered.
Training Objectives
- Brand management, from strategy to activation.
- Define and analyse an effective brand strategy.
- Identify your target audience to improve communication and strategy.
- Better understand the media landscape and optimise your briefing to agencies.
- Master brand activation techniques for optimal impact.
Day 2: Target audience
Customer Experience Strategy and Management - Valérie Busquin
This workshop will cover the following aspects:
• Designing and implementing a powerful consumer experience strategy
• Measuring and optimizing the customer experience
• Mapping the customer journey across different channels
Our experts
Speaker: Valerie Busquin
Today Valerie guides clients of all sizes across industries to become more customer centric and transform this into value-building brand strategies, innovation/communication plans & customer experience.
Valerie does this through a mix of insight generation, consulting, training and coaching.
Besides her consulting activities, Valerie is faculty member @ UBA and member of various boards.