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Meet the team
Alessandra Rossi
A short summary of what you can find on Alessandra's CV:
- Professional Profile:
- 20+ years at Nielsen in Account management, Marketing, Product Leadership and Global product strategy roles.
- President of IAA Benelux, demonstrating a deep commitment to the international marketing and advertising community.
- Experienced Business and Product Strategist with a focus on growth and innovation
- Extensive leadership experience in driving business transformation, market expansion, and product strategy across the advertising and media sectors.
- Proven track record in building and nurturing high-performing team cultures based on trust and mutual support.
- Mentor and Advisor dedicated to personal brand building and professional growth for individual entrepreneurs and high potentials.
- Alessandra’s Expertise:
- Strategic Planning & Execution
- Product Strategy & Market Expansion
- Business Transformation & Change Management
- Innovation & Sustainability Strategy
- Culture, Values & Behavior
- Personal & Team Development
- Fractional CSO Support
Today
Organizations and entrepreneurs call upon Alessandra’s expertise to bridge the gap between ambitious vision and practical execution. Today, she guides companies through complex transformations, specializing in making the "impossible" actionable by fostering a culture of curiosity and collaboration. Whether she is acting as a fractional CSO, CPO or a growth strategist for high-potential teams, Alessandra focuses on driving sustainable results while keeping people at the center of every strategy.
Expertises:
What’s typical about Alessandra?
If you work with Alessandra, you’ll quickly notice she is a "can-do" strategist who leads with both a sharp mind and an empathetic heart. She brings a unique, high-energy "sparkle" to her projects that turns daunting challenges into collaborative missions.
Her perspective is shaped by a truly international life; having lived and worked in Italy, the UK, and the Netherlands, and having led global teams, she possesses a natural cultural agility. She effortlessly navigates different business landscapes, bringing a global mindset to local challenges. When she isn't "turning visions into action," you’ll find her advocating for the marketing community in her role as President of IAA Benelux.
What can Alessandra mean for you?
Alessandra acts as a trusted soundboard and accountability partner to ensure your strategic goals are not just defined, but achieved. She will help you translate your vision into a concrete Strategy and Roadmap that aligns with your values and purpose.
She isn't just a consultant who delivers a report and leaves; Alessandra is a committed partner who "walks the talk". She acts as a strategic soundboard and an accountability partner, helping you define a clear compass and then staying by your side to track progress and celebrate the wins. She empowers you to develop a strategic mindset that doesn't just improve the bottom line, but also elevates the people driving it.