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Meet the team
Pieter Willems
A short summary of what you can find on Pieter's CV:
- Professional Profile:
- Extensive experience in Marketing, Sales, and Category Management within the FMCG sector.
- Proven expertise in driving innovation, cultural change, and strategic planning.
- Leadership roles at leading companies such as AB InBev, Henkel and Mars.
- Skilled in P&L Management, Consumer Insights, and Trade Marketing.
- Experience:
- National Sales Director Wholesale Belgium at AB InBev
- Trade Marketing Director Business Unit BENEFRALUX at AB InBev
- Head of Category Management & Trade Marketing BE at AB InBev
- Consumer Insights Manager BENELUX at AB InBev
- Various marketing & sales roles at Henkel & Mars
Today
Today, Pieter leverages his extensive FMCG experience to guide organizations in strategic planning, marketing, and sales optimization. He is an expert in go-to-market strategies. He focuses on driving innovation, fostering cultural change, and developing high-performing teams, ensuring sustained growth through practical and hands-on approaches.
What's typical about Pieter?
Pieter is known for his dynamic & inclusive leadership style. He is passionate about fostering diversity and empowering team members. In his free time, Pieter enjoys festivals, traveling, and spending quality time with his family. He has a keen interest in beer and appreciates fine dining.
What can Pieter mean for you?
Pieter can help your business achieve its strategic goals through his expertise in marketing, sales, and category management. He excels in driving cultural change and fostering innovation, ensuring that your organization remains competitive in the market. With a focus on clear goals and KPIs, Pieter will guide your team towards success and sustained growth. He believes in the "stronger together" principle and is committed to developing a positive and productive work environment.
Pieter's Expertise:
- Go-to-Market strategies
- Marketing & Sales Optimization
- Branding
- Category Management
- Innovation
- Product P&L Management
- Consumer Insights
- Trade Marketing