Content Marketing: How to build a strong connection with your customers in 6 easy steps!

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Content Marketing: How to build a strong connection with your customers in 6 easy steps!

This webinar was recorded on May 4, 2022
Dutch

Enkele decennia geleden, in een interview met content marketing guru Joe Pulizzi zei die andere marketing expert Seth Godin: "Content marketing is the only marketing that's left". En we kunnen hem daar zeker in bijtreden. Zonder de juiste inhoud op de juiste plaats heeft je bedrijf of organisatie geen aanknopingspunten met je doelgroep.

Een goede content marketingstrategie is dan ook een noodzakelijk onderdeel van je algemene strategie. Het laat je ook terdege nadenken over je consument. Maar bovenal, het bestaat erin een antwoord te kunnen bieden op de vele vragen die je consument heeft in zijn of haar zoektocht naar de juiste oplossing. Kortom, een lange termijn visie om klanten efficiënter aan je te kunnen binden.

In dit webinar leggen we je uit hoe je deze strategie stapsgewijs voor jouw bedrijf of organisatie kan opmaken.

English

A few decades ago, in an interview with content marketing guru Joe Pulizzi, that other marketing expert Seth Godin said: "Content marketing is the only marketing that's left". And we can certainly agree with him on that. Without the right content in the right place, your company or organisation has no connection with your target group.A good content marketing strategy is therefore a necessary part of your overall strategy. It also makes you think about your consumer. But above all, it consists of being able to offer an answer to the many questions your consumer has in his or her search for the right solution. In short, a long-term vision to bind customers more efficiently to you.In this webinar, we explain how you can create this strategy for your company or organisation in a step-by-step approach.

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Christophe Sintubin
Speaker: Christophe Sintubin

Organizations can call upon Christophe’s expertise to achieve and develop their growth targets. In these times of fierce, global competition and quickly changing digital business processes, concepts such as 1 Page Strategies, Smarketing and Customer Experience can make or break a business. Christophe’s major focus is to drive change while bringing sustainable and profitable growth.

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