Customer Experience – how customers perceive the interactions with your company and brand – has become a key battleground to win with increasingly demanding customers.
To offer your customers a top class experience, CX has to be managed proactively.
Despite what is still often thought throughout organizations, CX management isn’t the job of the marketing and/or commercial team alone. It is about implementing an approach and mindset throughout your entire organization, based on a solid plan and approach.
To help you get there, this CX solution track offers you a structured approach in 6 steps on how to practically evolve to a true customer centric organization.
It all starts with an initial audit on your organization’s performance today: where do you stand in terms of CX maturity and what priority action plan should be put in place.
You can also try our Customer Experience Maturity Self-Evaluation below. Based on your answers, you will receive a report with the results of the audit, together with some recommendations.