As a marketer, it’s logical to place the customer at the center of all your actions. But customer experience management goes far beyond that. It involves designing and aligning the various interactions a customer can have with your brand or company to provide an overall positive experience.

This approach presents specific challenges for marketers, as the scope of customer experience extends well beyond traditional marketing.

This highly interactive and practical Master Class provides answers to the concrete questions faced by marketers responsible for customer experience management and offers tools and strategies to address these specific challenges.

WHAT WILL YOU LEARN?

• A methodology to strengthen customer experience management in your company
• How to respond to common issues within the context of customer experience management, such as:
  • How to set the right priorities, starting from the customer
  • How to translate your brand positioning to the level of CX
  • How to engage and interest everyone in the organization, including top management
  • How to create a CX roadmap
  • How to turn intentions into tangible actions