Smarketing is more than just sales and marketing
It is a cultural change, where sales and marketing are truly joining forces to generate business in the most effective way. Most of the time this isn’t the case. Perhaps it’s due to the unclear division between both departments: in some organizations you have key account managers, specialty sales, shopper marketing, category managers, product managers, product development managers, bid management, etc.
Research shows that even in the most straightforward configuration 8 out of 10 comments these departments use to describe each other is negative. And if they do succeed in collaborating closely, they get up to 27% more revenue, according to the latest survey Hubspot published.
Work as one team
we have developed several models and tools:
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