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Smarketing is more than just sales and marketing

It is a cultural change, where sales and marketing are truly joining forces to generate business in the most effective way. Most of the time this isn’t the case. Perhaps it’s due to the unclear division between both departments:  in some organizations you have key account managers, specialty sales, shopper marketing, category managers, product managers, product development managers, bid management, etc.

Research shows...

Research shows that even in the most straightforward configuration 8 out of 10 comments these departments use to describe each other is negative. And if they do succeed in collaborating closely, they get up to 27% more revenue, according to the latest survey Hubspot published.

Work as one team

we have developed several models and tools:

  • The Smarketing Assessment
  • The Smarketing SLA
  • Sandglass Model (funnel 2.0)
  • Account Based Marketing (b2b)
  • Social Smarketing and reference selling

Want to know more and hear related customer cases?
Contact us now and we’ll get in touch.

Related tools:

Our experts

Here are our experts regarding Smarketing, do not hesitate to ask them any of your questions!

Bob De Rydt


Christophe Sintubin

Co-founder & Managing Partner

Erwin Roels


Jörg Lindau

Associate Partner

Leonoor Moerman

Associate Partner

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Business Markers

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Tel: +32 2 808 83 95


Tel:+49 2161 56 33 864

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Business Markers Cvba
Naastveldstraat 156, 9160 Lokeren, Belgium
VAT BE 0670.618.804 – IBAN: BE91 6451 0265 9276

Business Markers GmbH & Co. KG
Am Nordpark 3, 41069 Mönchengladbach