The Smarketing model aims for a perfect synergy between Sales and Marketing that effectively generates leads, turns customers into advocates and optimizes commercial resources. By using this 6-step approach all necessary elements are covered to achieve results. Start with the basics and align the sales and marketing teams. Gather insights and information about your market, customers, strengths and opportunities to back up your marketing campaigns. With the funnel, you assess your current situation regarding your products & services, value proposition and employer brand, which helps you to define your campaign stories. And finally, plan and manage your campaigns in a calendar and permanently measure the outcome.