Montea has been on a strong growth trajectory, expanding its portfolio, geographical footprint, and organizational scale. As the company continued to grow, the need emerged for a more structured and unified approach to strategy. While ambition and opportunities were clearly present, there was no consistent framework to align decision-making, prioritize initiatives, and translate strategy into execution across countries and functions.

Since 2022, Business Markers has supported Montea at group level in building that strategic foundation.

Together, we introduced a clear and scalable OGSM framework and developed a three-year strategic plan. This plan was not only defined at group level, but systematically cascaded across countries including Belgium, the Netherlands, Germany, and France, as well as across key business units such as finance and marketing. This ensured alignment both in depth and in breadth throughout the organization.

In addition to structuring the long-term strategy, we supported the translation into concrete annual plans, enabling focus, ownership, and adaptability in a fast-evolving environment. The strength of this approach lies in its practicality, ensuring that strategy is actively used as a decision-making tool rather than remaining a theoretical exercise.

Over time, the collaboration evolved into a close strategic partnership. Business Markers acted as a sparring partner for the executive team, facilitating critical discussions and supporting complex strategic decisions. We also contributed to leadership development initiatives, strengthening talent and leadership capabilities across the organization.

A strong focus was placed on customer centricity. Through customer journey exercises and targeted initiatives, we helped Montea further embed a customer-oriented mindset and translate this into concrete actions and programs across the organization.

The impact of this collaboration is reflected in Montea’s continued growth. Since the start of the partnership, the organization has significantly expanded its asset value, portfolio, and team, while strengthening its international presence. This trajectory contributed to Montea’s recognition as Entrepreneur of the Year 2024 and its inclusion in the BEL 20.

Throughout this journey, Business Markers supported Montea in structuring its growth, aligning its organization, and translating strategic ambition into sustainable value creation.