Trusted Advisor

Trusted Advisor

Enroll • Enable • Engage

Trusted Advisor

A doctor is the best salesman…

We don’t hesitate to follow doctor’s orders and take the drugs subscripted. And why is that? Because we trust the doctor’s professional opinion without much doubt. A salesman on the other hand is seen as a chatty-catty who tells you anything to convince you to buy. To change this narrative, salesmen must start to earn the trust of customers by being a trusted advisor. Therefore, you must put short-term success aside to build long term value through trusting relationships and giving immediate value to the customer.

From transactions to relationships…. a shift in sales

Whether you are a salesman or women, sales manager, or account manager it is no longer the product or service that is the central point, it is all about managing the customer relationship. This is the base of your value proposition. Because as a trusted adviser you no longer just sell, you advice your clients and guide them throughout the process. However, it is not up to you to decide if you’re a salesman or a trusted advisor. It is impossible for a seller to fake trust! All depends on the client. Your responsibility is to act upon the role you want to fulfill for the client. And the only way to make it is not to fake it.

How to get there?

To gain trust and build a valuable customer relationship we help, assist, and guide you throughout. Our workshops and tools are fine tuned to your needs and brought in an interactive and easy to understand way. We believe that together we can attack the root causes. We integrate new techniques and behaviors in your team to ensure long term benefits. Via roleplay, video recordings, group activities, personal presentations, and continuous feedback, we make your team the trusted advisors your clients value.

Want to know more and hear related customer cases?
Contact us now and we’ll get in touch.

Related tools:

BusinessMarkers Tools - Trusted Advisor Coefficient

Our experts

Here are our experts regarding Trusted Advisor, do not hesitate to ask them any of your questions!

Bart Bols

Managing Partner

Erwin Roels


Gerdy De Clercq


Learn more about

Business Markers

Tell us who you are, what you want or how we can help you…

Contact us...

Tel: +32 2 808 83 95


Tel:+49 2161 56 33 864

Billing details...

Business Markers Cvba
Naastveldstraat 156, 9160 Lokeren, Belgium
VAT BE 0670.618.804 – IBAN: BE91 6451 0265 9276

Business Markers GmbH & Co. KG
Am Nordpark 3, 41069 Mönchengladbach