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Making • Telling • Doing
Structure follows strategy, but your “passport" comes first.
You need to work on all 3 levels to be successful: from purpose, promise and values to actionable strategic plans and strong organisational design.
These is what we call "building plans” (aka actionable strategy).
We challenge you: take 1% of your time - with 1 team - to write a 1 page plan: business plan, innovation plan, departmental plan….
Combine this with “building teams” ( aka engaged people) and amazing things will happen.
A strong plan is of essential importance for every company, big or small. Research has shown that organizations who know where they want to go and set out a plan on how to get there, are more successful. However a lot of people end up without a strong plan, for millions of reasons. Number 1? Not enough time to make a strategic plan. Or there is a plan, though it is more like a big strategy book. At Business Markers we believe in the 1-1-1 principle: 1 team, 1% of your time, 1 page. We say that if you invest 1% of your time to sit together as 1 team to make a comprehensive 1 paged plan, you will be a successful organization.
The story doesn’t stop with just writing a strategic plan. This actually is the start of your journey to success and growth. Strategy into action is a major element in accomplishing your goals. To get there, there are several roadblocks to avoid. Do you have the overall support of your employees?
What can you expect?
Times are changing, the globalization of the market, dominance of the internet and customers who are more and more vocal about their needs, wants and preferences impact the daily operations of any business. The service and subscription-based economy is booming. Industry 4.0 is real. These trends challenge the traditional business models, which no longer have an added value. Therefore businesses have to dare to ask the question: ‘Is my business model still relevant in today’s context?’. To make sure you never doubt when answering this question we offer you Business Markers Canvas: straightforward, to the point and practical tools and models to enhance business model exercises based on market and business intelligence and profound insights.
Trends come and go, this is true in fashion as much as in business. And let’s face it nobody wants to lack behind or called outdated. Customers and clients expect you to be on top of all these new topics. To find and match what it is your customers need and how you can satisfy them, it is essential you define your company’s value proposition and keep it updated. Strong brands not only possess appealing functional characteristics, but also emotional characteristics. Strong brands are known to be based on one particular archetype, a primal character. This applies to all organizations. Brands that build on character, and implement this consistently and consistently in everything they offer and communicate, have appeal. This is because people who come into contact with these brands recognize, feel and appreciate this both consciously and unconsciously, and on both a functional and emotional level.
The story doesn’t stop with just writing a strategic plan. This actually is the start of your journey to success and growth. A major element in accomplishing your goals is the overall support of your employees. So to get there, there are several roadblocks to avoid. Following questions help you to take these into account while building your strategic story.
A clear export strategy, coherent with the organization's general strategy, is crucial to guarantee success abroad. The Business Markers Export Model guides organizations through the fine-tuning of their export strategy, the development and deployment of a concrete export plan, and its effective execution. It results in a specific action plan with responsibilities, progress milestones, an agile follow-up and measurable success.
M&A can speed up the growth and scale of your business. It can provide international orientation, new cross-sector impulses, or complete product or service portfolios. M&A ensures that you actively drive your own transformation. Nevertheless, the majority of M&A's fail, mainly by failures in target selection or incomplete post-merger plans. This model helps you understand the pre-work, crucial pre-transactions and post closing phases. This guarantees more chances of a successful M&A, creating real long term value.
Our generation of companies have a huge challenge to deal with. Enormous changes in our environment, more requirements coming from the government and more critical thinking customers that expect (and deserve!) ethical products and services. That's why it is not just a choice but a necessity for companies to think about ESG (Environment - Social - Governance).
Sustainability and corporate responsibility are no longer buzzwords, but rather, core components of the modern business environment. Companies are expected to take into account environmental, social, and governance (ESG) considerations when making decisions and developing strategies. But how do you get started? And how do you make sure it is not just a siloed side-project?