Actionable Strategy

Actionable Strategy

Making • Telling • Doing

Vision combined with action can change the world

Structure follows strategy, but your “passport" comes first.
You need to work on all 3 levels to be successful: from purpose, promise and values to actionable strategic plans and strong organisational design.
These  is what we call "building plans”  (aka actionable strategy).
We challenge you: take 1% of your time - with 1 team - to write a 1 page plan: business plan, innovation plan, departmental plan….
Combine this with “building teams” ( aka engaged people) and amazing things will happen.

A strong plan is of essential importance for every company, big or small. Research has shown that organizations who know where they want to go and set out a plan on how to get there, are more successful. However a lot of people end up without a strong plan, for millions of reasons. Number 1? Not enough time to make a strategic plan. Or there is a plan, though it is more like a big strategy book. At Business Markers we believe in the 1-1-1 principle: 1 team, 1% of your time, 1 page. We say that if you invest 1% of your time to sit together as 1 team to make a comprehensive 1 paged plan, you will be a successful organization.

The story doesn’t stop with just writing a strategic plan. This actually is the start of your journey to success and growth. Strategy into action is a major element in accomplishing your goals. To get there, there are several roadblocks to avoid. Do you have the overall support of your employees?

What can you expect? 

  • business analysis
  • strategy formulation
  • strategy validation
  • strategy communication
  • strategy implementation
  • strategy cascading
  • scenario planning
  • resource planning
  • working with KPIs
  • strategic roadmapping

Our experts:

Anne Liedgens
Bart Bols
Bob De Rydt
Bram Vaerewyck
Christophe Sintubin
Erwin Roels
Frithjof Struye
Gerdy De Clercq
Ides Ticket
Jille Tabak
Lucia Soetens
Roderich Körner

Our tools:

Times are changing, the globalization of the market, dominance of the internet and customers who are more and more vocal about their needs, wants and preferences impact the daily operations of any business. The service and subscription-based economy is booming. Industry 4.0 is real. These trends challenge the traditional business models, which no longer have an added value. Therefore businesses have to dare to ask the question: ‘Is my business model still relevant in today’s context?’. To make sure you never doubt when answering this question we offer you Business Markers Canvas: straightforward, to the point and practical tools and models to enhance business model exercises based on market and business intelligence and profound insights.

What can you expect?

  • market & business analysis
  • business model formulation
  • design thinking
  • customer research
  • drivers & barriers study
  • scenario evaluation and testing
  • innovation workshops
  • predictive analysis

Our experts:

Bob De Rydt
Christophe Sintubin
Frithjof Struye
Gerdy De Clercq
Ides Ticket
Lucia Soetens

Our tools:

Trends come and go, this is true in fashion as much as in business. And let’s face it nobody wants to lack behind or called outdated. Customers and clients expect you to be on top of all these new topics. To find and match what it is your customers need and how you can satisfy them, it is essential you define your company’s  value proposition  and keep it updated. Strong brands not only possess appealing functional characteristics, but also emotional characteristics. Strong brands are known to be based on one particular archetype, a primal character. This applies to all organizations. Brands that build on character, and implement this consistently and consistently in everything they offer and communicate, have appeal. This is because people who come into contact with these brands recognize, feel and appreciate this both consciously and unconsciously, and on both a functional and emotional level.

What can you expect?

  • mission and vision
  • value proposition
  • purpose and promise
  • values
  • internal branding
  • archetype research
  • brand positioning
  • relevance & differentiator test
  • visual identity guidelines
  • employer branding
  • employer value proposition
  • social responsibility plan
  • internal communication

Our experts:

Bob De Rydt
Ides Ticket
Lucia Soetens

Our tools:

The story doesn’t stop with just writing a strategic plan. This actually is the start of your journey to success and growth. A major element in accomplishing your goals is the overall support of your employees. So to get there, there are several roadblocks to avoid. Following questions help you to take these into account while building your strategic story.

  • Do all employees know the strategic plan?
  • Do all employees understand the strategic plan?
  • Do all employees believe and support the strategic plan?
  • Are all employees inspired/empowered by the strategic plan?
  • Are all employees incentivized/encouraged to carry out (parts of) the strategic plan?

Our experts:

Christophe Sintubin
Frithjof Struye
Gerdy De Clercq
Ides Ticket
Jille Tabak

Our tools:

A clear export strategy, coherent with the organization's general strategy, is crucial to guarantee success abroad. The Business Markers Export Model guides organizations through the fine-tuning of their export strategy, the development and deployment of a concrete export plan, and its effective execution. It results in a specific action plan with responsibilities, progress milestones, an agile follow-up and measurable success.

Our experts:

Bram Vaerewyck
Frithjof Struye

Our tools:

M&A can speed up the growth and scale of your business. It can provide international orientation, new cross-sector impulses, or complete product or service portfolios. M&A ensures that you actively drive your own transformation. Nevertheless, the majority of M&A's fail, mainly by failures in target selection or incomplete post-merger plans. This model helps you understand the pre-work, crucial pre-transactions and post closing phases. This guarantees more chances of a successful M&A, creating real long term value.

Our experts:

Christophe Sintubin
Frithjof Struye

Our tools:

Merger & Acquisition Highway - Tool

Our generation of companies have a huge challenge to deal with. Enormous changes in our environment, more requirements coming from the government and more critical thinking customers that expect (and deserve!) ethical products and services. That's why it is not just a choice but a necessity for companies to think about ESG (Environment - Social - Governance).

Sustainability and corporate responsibility are no longer buzzwords, but rather, core components of the modern business environment. Companies are expected to take into account environmental, social, and governance (ESG) considerations when making decisions and developing strategies. But how do you get started? And how do you make sure it is not just a siloed side-project?

Our experts:

Our tools:

Other experts in the field of Actionable Strategy

Bart Bols

Managing Partner

Bob De Rydt

Partner

Bram Vaerewyck

Partner

Christophe Sintubin

Co-founder & Managing Partner

Erwin Roels

Partner

Frithjof Struye

Managing Partner

Gerdy De Clercq

Partner

Ides Ticket

Co-founder & Managing Partner

Jille Tabak

Managing Partner

Jörg Lindau

Associate Partner

Learn more about

Business Markers

Tell us who you are, what you want or how we can help you…

Contact us...
Belgium

Tel: +32 2 808 83 95
hello@businessmarkers.com

Germany

Tel:+49 2161 56 33 864
ina@businessmarkes.com

Billing details...
Belgium

Business Markers Cvba
Naastveldstraat 156, 9160 Lokeren, Belgium
VAT BE 0670.618.804 – IBAN: BE91 6451 0265 9276

Germany
Business Markers GmbH & Co. KG
Am Nordpark 3, 41069 Mönchengladbach
DE325259364